There are few things marketers must do to be successful reaching potential customers on this new channel. Instagram is a very good source to generate leads or to generate visibility for your business.
1. Use Instagram analytics to optimize your brand.
As the adage goes, “What gets measured gets managed.” This is true for most marketing initiatives, and it remains true for Instagram as well. There are a number of different Instagram tools available that provide insightful Instagram analytics designed to make brands more successful on the channel.
When searching for an Instagram analytics tool, there are a few capabilities most marketing teams will need. First and foremost, the tool should have the ability to monitor post performance to show what posts have the best reach, the best engagement and the best click through rate. From there marketers will be able to use Instagram more efficiently.
Marketers will also most likely want to use a tool that has the ability to schedule posts in advance. Most Instagram analytics tools are able to determine when is the best time to share content in order for a post to perform well. This time may be outside of office hours, which is where scheduling content can be helpful.
Finally, most marketers will want to find an Instagram analytics tool that is able to monitor chatter for specific keywords and hashtags. This makes it possible for marketing teams to connect with customers or prospects in real-time in order to create memorable experiences.
2. Create a live social wall for visibility.
In order to promote your brand and your Instagram channel at the same time, consider creating a live social wall that can be shared in your office, or during a live event. Tools like Tint and Tag board make it easy for brands to aggregate user generated content or to share a live stream of content posted on a specific Instagram channel.
This can encourage viewers to follow your brand’s Instagram account and it can help to expand the reach of content shared on Instagram.
3. Cross promote your Instagram account.
For brands interested in growing their Instagram following, consider cross-promoting the account via other channels. If your marketing team is using Instagram in an innovative way, it may make sense to talk about it via an industry website or company blog.
This can help to drive awareness of your Instagram channel, while positioning your company as thought-leaders when it comes to social media marketing.
4. Share your video content.
55 percent of people watch at least one video online each day. Video helps to capture audience attention reliably and for a longer period of time than traditional photos. That’s why so many brands are already embracing video content on Instagram.