How to use Social Media to Promote Your Business : Best Practices We all are aware about the power of social media platform, that how much helpful it is to promote your website, product and services. we can create a massive visibility of our services using social media platforms, How to use Social Media to Promote Your Business.
Table of Contents
- Step 1# Headlines Matter for promotion
- Step 2# Share Post at the Right Time
- Step 3# Don’t Afraid Posting Multiple Times
- Step 4# Share Every Time on the right platform
- Step 5#Leverage Communities
- Step 6# Experiment With Available Content
- Step 7# Use Twitter to Grow Your Audience
- Step 8# Analyze Past Content to Improve Posts
- Step 10# Deliver Content Consistently
- Step 11# Use Hashtags Strategically
- Step 12# Test Pinterest for Your Brand
- Step 13# Become a Resource on Facebook
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Step 1# Headlines Matter for promotion
You’re writing great content, but are you writing a title worthy of grabbing someone’s attention in social media? If not you either need to
- Create better titles that help your posts to be more promo-table in social media or.
- Create a new title specifically for sharing your content in social media.
Don’t just settle for one title. You should be posting your content multiple times. Create multiple titles, and perform A/B testing to see which headlines most effectively promote your content on which social networks.
Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, the content you’re sharing needs to reach as many people as possible. So you have to go where the crowd is—and when they are online and active. Then you can compile a posting schedule to ensure you post during a certain time of day.
Keep in mind that different social media platforms may not have the same peak times. While there are many infographics telling you the best time to post in social media, some of it simply comes down to understanding how users engage on each social network, and experimenting.
Step 3# Don’t Afraid Posting Multiple Times
Numerous data studies suggest you will be more effective by promoting the same content multiple times on social media. Use multiple images and multiple headlines for your content. This way you engage with your followers without them even knowing you’re reposting the same content. Social media users don’t see most of your posts on any given day anyway. So posting multiple times ensures your audience has a chance to see your content.
With so many social media sites constantly sprouting up and vying for attention, it can be hard to keep up. Just when we thought we knew everything with the emergence of Having accounts on various sites can be advantageous for fostering innovation and staying creative. But it can also be difficult to choose which platform to post your content to.
To reiterate, since different sites serve different purposes and audiences, it’s crucial to familiarize yourself with the major social media platforms your target audience uses.
Step 5#Leverage Communities
An employee advocacy program is one way of leveraging communities. It allows you to utilize the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already more than two million communities within LinkedIn alone. Not to mention additional communities in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups.
Step 6# Experiment With Available Content
I saved this for last because it is not everyone’s cup of tea, but there are a number of other communities . They exist outside of social media for the sole purpose of bringing together content creators and enhancing your social media promotion. If the content you discover on one of these sites is something you would considering curating, then this might be a good site to consider promoting your own content on.
Step 7# Use Twitter to Grow Your Audience
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Step 8# Analyze Past Content to Improve Posts
Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.
Step 9# Create a Social Media Channel Plan
So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan.
Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan.
- The Channel (For example, Facebook.)
- The Persona (Who are you specifically targeting? Please choose one.)
- The Goal (Is it a sales goal, cost-savings goal or are you trying to create a better customer experience?)
- Primary Content Type (Textual, video, infographics?)
- Structure (What does a general post look like?)
Step 10# Deliver Content Consistently
One of the best ways to grow your following and increase engagement on social media is to be there consistently. The first step is to put the right systems in place to keep your posts relevant, interesting and valuable for your audience.
If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together.
Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!
Step 12# Test Pinterest for Your Brand
I’d always believed Pinterest is best for organizations that have something visual to show: fashion, food, sports. But a client recently proved me wrong.
An organization that provides software as a service to a very narrow audience tested pinning their blog posts to Pinterest. In some cases, the images from the blog posts were original—infographics, their product in use or PowerPoint decks—and in others, they used a paid Shutterstock account. They built boards based on their brand personas, representing five different segments, and got to work.
Step 13# Become a Resource on Facebook
Over the last year, Facebook has been slowly making algorithm changes that have limited the number of people who see a page’s Facebook post. Pages can use these algorithm changes to their advantage by thinking of their page as a user resource, rather than a promotional tool.
Build a page your customers would enjoy and then use that platform to delight them. Deliver posts that educate, entertain, inspire and informto reach a wide Facebook audience.
And there are many other steps as well which define a great way to promote your content on social media and gather huge back-links while creating visibility of brand.
On the next post we will share some more and unique ways to promote your services.
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