What is SEO (Search Engine Optimization): Know More

What is SEO (Search Engine Optimization): Know More

What is SEO (Search Engine Optimization): Know More

SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. What is SEO
Search Engine Optimization is the technique to optimize the website for achieving the higher ranking results in Google or other Search Engines like Yahoo, Bing etc.
O has the various techniques of getting the better results in Search Engines.
Learn Online Digital Marketing

What is SEO?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. What is SEO

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

What is SEO (Search Engine Optimization): Know More
Know best results about types of SEO.
1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO

Why is SEO important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is essential because:Online Digital Marketing Classes

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.Online Digital Marketing Classes

An introduction to SEO for beginners

For beginners to SEO the above definition may sound complicated,  in simpler terms Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. What is SEO

When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms.

These algorithms take a number of factors into account to decide which web page should be shown in the first place, second place etc.

Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages:Online Digital Marketing Classes

On-site SEO: What rules to apply on your site to make it search engine friendly


Off-site SEO: How to promote your website or blog so that it can rank better in search results.

Why do you need SEO?

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

What are search engines looking for?

1) Relevancy

Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”Online Digital Marketing Classes

2) The quality of your content

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should.

Basically, stop worrying about keywords and focus on the user experience.

3) User experience

There are many SEO benefits for providing the best possible user experience. You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.Online Digital Marketing Classes

4) Site speed

How quickly your webpages load is increasingly becoming a differentiation for search engines. Google may soon start labeling results that are hosted on Accelerated Mobile Page.

6) Internal linking

We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for

Internal linking has many advantages:

  • It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.Online Digital Marketing Classes
  • It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.Online Digital Marketing Classes
  • It helps Google crawl and index your site. Those little Google bots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.Online Digital Marketing Classes

7) Authority

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too. What is SEO

However as the aforementioned Search metrics research suggests, year-on-year correlations between back links and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.Learn Online Digital Marketing


8) Meta descriptions and title tags

Having a meta description won’t necessarily improve your ranking on the SERP, but it is something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result.

The meta description is the short paragraph of text that appears under your page’s URL in the search results, it’s also something you should have complete control of in your CMS. Learn Online Digital Marketing


9) Schema markup

You can make your search results appear more attractive by adding Schema markup to the HTML of your pages. This can help turn your search results into a rich media playground, adding star-ratings, customer ratings, images, and various other bits of helpful info.


10) Properly tagged images

Many people forget to include the alt attribute when they upload images to their content, but this is definitely something you shouldn’t overlook because Google cannot ‘see’ your images, but can ‘read’ the alt text.

By describing your image in the alt text as accurately as possible it will increase the chances of your images appearing in Google Image search.

HOW DOES IT WORK? Learn Online Digital Marketing

White Hat SEO:
It is the Legal technique of SEO. In White Hat SEO, it follows the rules and guidelines for SEO. White Hat technique is used for the human audience and follows the strict rule of search engines. It totally opposite to the Black Hat.Learn Online Digital Marketing
Some techniques of White Hat SEO:
1. Give the quality Content on your website with proper heading tags and maintain the keyword density.
2. Use proper title length, meta descriptions in your content.
3. Proper On Page and Off Page techniques.
4. Google Analytics and Google Webmaster tools for analyzing of your website.
5. Proper Internal and External linkings and no broken links.
6. Use ALT tags in Images to understand the search engines.
7. A website should be mobile friendly and secure.
8. High Loading Speed. Learn Online Digital Marketing
What is SEO (Search Engine Optimization): Know More
Black Hat SEO:
It is an illegal method of SEO. In Search Engine Optimization Black Hat SEO is used for search engines. It is not for the human audience and not follow the Search Engine guidelines.Learn Online Digital Marketing


1. Keyword Stuffing:
In the Blackhat, we used the keyword stuffing for getting the higher rankings. Keyword Stuffing means use the excessive keywords in the website content.
2. Irrelevant Keywords:
Use Irrelevant keywords like the topic of a website on health and we use other topic keywords. Content is not focused on the topic.Learn Online Digital Marketing
3. Tiny text and Hidden Links:
Put illegible text in the content and give the hidden links like If website topic is Health and give the model’s website page link in the health keyword.Learn Online Digital Marketing
4. Duplicate Content:
Duplicate Content is another technique which is used to getting the higher rankings. In this copy the content of other websites which comes under Duplicate Content.
5. Spamming:
Spamming is another Black Hat SEO technique in which we used the spamming through blog commenting by doing comments in excess. Do comments on getting the backlinks.
6. Article Spinning: Best Seo and SMO Blogs
In Article Spinning we spin the articles and used the article in our website content and the blog content. There are various tools which spin the articles. It modifies the article words into synonyms. best seo and smo blogs
7. Cloaking:
Cloaking is the technique in which we delivered the content on a web page to search engine in a way that different content is delivered to the human users of Search Engine. It means we delivered the different content both the search engine and the users.
8. Doorway Pages:
Stuffing pages with keyword phrase and redirect the user to separate pages. This is called Doorway pages.
Example: A page filled with keyword phrases and have little content that uses javascript or meta tag refreshes and then automatically redirect users to the different page. “What is SEO”

Gray Hat SEO:
Gray Hat SEO technique is the mixture of White Hat and Black Hat SEO techniques. In Gray Hat SEO we use both the black hat and white hat techniques.Best Seo and SMO Blogs


There are two types of SEO.
1. On Page SEO
2. Off Page SEO
1On Page SEO: 
On Page SEO refers to optimize the web page of a website. There are many On Page SEO techniques.
1. Title tags
2. Meta description and Meta Keywords
3. Quality Content
4. XML, HTML sitemaps.
5. Robots.txt file
6. Google Analytics and Google Webmaster Accounts
7. Heading Tags (H1, H2, H3 etc)
8. Internal and External Linking
9. High Loading Speed
10. Mobile Friendly and Use HTTPS
11. Keyword Research
These are the On Page SEO techniques. We used these On page SEO techniques and achieve the higher ranking results.Best Seo and SMO Blogs
2. Off Page SEO: Best Seo and SMO Blogs
Off Page SEO refers to optimize the website to get the higher ranking results in SERP. Various Off Page SEO techniques.
1. Blogs
2. Articles
3. Questions and Answers
4. Document Sharing
5. Guest Post
6. Forum Submission
7. Video
8. Social Bookmarking
9. Blog Commenting
10. Social Media Engagement

2. What Search Engines Are Looking For: Learn Online Digital Marketing

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined? What is SEO

  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
  • Performance: How fast is your site and does it work properly?
  • Authority: Does your site have good enough content to link to or do other  your website as a reference or cite the information that’s available?
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe?

3. What Search Engines Are NOT Looking For: Learn Online Digital Marketing

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:

  • Keyword Stuffing: Overuse of keywords on your pages.
  • Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
  • Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong. What is SEO


So in this article, we have told that What is SEO and its techniques and how these techniques works and the types of SEO. So this is all about SEO. Best Seo and SMO Blogs


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