What is SEO (Search Engine Optimization): Know More
What is SEO?
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. What is SEO
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
Why is SEO important?
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Search engine optimization is essential because:Online Digital Marketing Classes
- The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
- SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.Online Digital Marketing Classes
An introduction to SEO for beginners
For beginners to SEO the above definition may sound complicated, in simpler terms Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. What is SEO
When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms.
These algorithms take a number of factors into account to decide which web page should be shown in the first place, second place etc.
Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.
What are the main stages of the Search Engine Optimization process?
As I mentioned above, SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages:Online Digital Marketing Classes
On-site SEO: What rules to apply on your site to make it search engine friendly
Off-site SEO: How to promote your website or blog so that it can rank better in search results.
Why do you need SEO?
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
What are search engines looking for?
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”Online Digital Marketing Classes
2) The quality of your content
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should.
Basically, stop worrying about keywords and focus on the user experience.
3) User experience
There are many SEO benefits for providing the best possible user experience. You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.Online Digital Marketing Classes
4) Site speed
How quickly your webpages load is increasingly becoming a differentiation for search engines. Google may soon start labeling results that are hosted on Accelerated Mobile Page.
6) Internal linking
We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for
Internal linking has many advantages:
- It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.Online Digital Marketing Classes
- It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.Online Digital Marketing Classes
- It helps Google crawl and index your site. Those little Google bots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.Online Digital Marketing Classes
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too. What is SEO
However as the aforementioned Search metrics research suggests, year-on-year correlations between back links and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.Learn Online Digital Marketing
8) Meta descriptions and title tags
Having a meta description won’t necessarily improve your ranking on the SERP, but it is something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result.
The meta description is the short paragraph of text that appears under your page’s URL in the search results, it’s also something you should have complete control of in your CMS. Learn Online Digital Marketing
9) Schema markup
You can make your search results appear more attractive by adding Schema markup to the HTML of your pages. This can help turn your search results into a rich media playground, adding star-ratings, customer ratings, images, and various other bits of helpful info.
10) Properly tagged images
Many people forget to include the alt attribute when they upload images to their content, but this is definitely something you shouldn’t overlook because Google cannot ‘see’ your images, but can ‘read’ the alt text.
By describing your image in the alt text as accurately as possible it will increase the chances of your images appearing in Google Image search.
HOW DOES IT WORK? Learn Online Digital Marketing
SOME TECHNIQUES OF BLACK HAT SEO: Best Seo and SMO Blogs
TYPES OF SEO:
2. What Search Engines Are Looking For: Learn Online Digital Marketing
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined? What is SEO
- Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
- Performance: How fast is your site and does it work properly?
- Authority: Does your site have good enough content to link to or do other your website as a reference or cite the information that’s available?
- User Experience: How does the site look? Is it easy to navigate around? Does it look safe?
3. What Search Engines Are NOT Looking For: Learn Online Digital Marketing
Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:
- Keyword Stuffing: Overuse of keywords on your pages.
- Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
- Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong. What is SEO